ABACUS FINANCE PROVIDES SENIOR DEBT FINANCING TO SUPPORT THE RECAPITALIZATION OF ADVERTISER PERCEPTIONS BY EUREKA EQUITY PARTNERS
New York, NY, March 15, 2023 - Abacus Finance Group, LLC – a leading provider of cash flow-based, classic senior debt for sponsor-led buyouts of lower middle-market companies – today announced that it served as Senior Secured Credit Facilities Administrative Agent and Sole Lender for senior secured credit facilities to support the recapitalization of Advertiser Perceptions by Eureka Equity Partners. Additionally, Abacus made an equity co-investment in Advertiser Perceptions.
Founded in 2002, Advertiser Perceptions is the leading provider of research-based strategic market intelligence and analysis to the media, advertising, and ad tech industries. Eureka Equity Partners is a private equity firm targeting niche market leaders with up to $100 million in revenue across such industry segments as business services, health care services, specialty industrials, and consumer products.
"Abacus provided us with tremendous support early on in this transaction and fully delivered on their promise to provide seamless execution,” said Lisa Millhauser, a Principal at Eureka Equity Partners. “We are excited to be partnering with Abacus in support of Advertiser Perception’s continued growth.”
“We were pleased to have had the opportunity to complete our first transaction with the Eureka Equity Partners team,” said Tim Clifford, President and CEO of Abacus. “Our ability to meet Eureka’s desire for a smooth execution in a short timeframe is just one of the many attributes of our Total Partnership Approach™.”
“Eureka Equity Partners was great to work with in this transaction, and they brought us a standout company,” added Joseph Lee. “Advertiser Perceptions is a highly attractive, niche business offering a full suite of products and services within a growing market.”
Abacus team members involved in the transaction included Joseph Lee and Greg Scanlon. Legal counsel was provided to Abacus by Goulston & Storrs, PC.
About Advertiser Perceptions
Founded in 2002, Advertiser Perceptions is the leading provider of research-based strategic market intelligence and analysis to the media, advertising, and ad tech industries, helping some of the largest and most innovative global media and ad tech companies in the world strengthen their brands, improve product offerings, and increase revenue. For more information, please visit advertiserperceptions.com.
About Eureka Equity Partners
Eureka Equity Partners is a private equity firm targeting niche market leaders with up to $100 million in revenue across industry segments in which Eureka brings significant experience and operating resources, including business services, health care services, specialty industrials and consumer products. Eureka focuses on partnering with proven managers to drive the growth of promising companies into outstanding enterprises. Eureka leads buyouts that bring significant ownership to the operators driving the success of the business. With this core principle that aligns the interests of its operators and investors, Eureka is also experienced and comfortable effecting minority recapitalizations with flexible investment structures designed to uniquely meet the needs of the company, its management team and other shareholders. For more information, please visit eurekaequity.com.
About Abacus Finance Group, LLC
Abacus Finance is a leading direct lending company, focused on providing cash flow senior financing to private equity/family office-sponsored, lower middle-market companies across diverse industries. Since Abacus’s inception in 2011, it has closed over $3 billion in financings. The firm targets private debt financing opportunities of up to $50 million and finances companies with EBITDA between $3 million and $15 million. Abacus is an affiliate of New York Private Bank & Trust, which was founded in 1850.
Abacus Finance is located at 335 Madison Avenue, 23rd Floor, New York, NY 10017. All inquiries and new investment opportunities should be directed to Tim Clifford at 212-850-4620 or cliffordt@abacusfinance.com. Please visit abacusfinance.com for more information.
The Total Partnership Approach™, a registered trademark of Abacus Finance, LLC, brings together cash-flow financing expertise, deep industry knowledge and exceptional client service over the lifecycle of each investment – all providing our sponsors with certainty of close and giving them peace of mind. Our team’s deep industry knowledge combined with an obsession for efficiency results in a turnaround time of under 72 hours. This swift response time is just one aspect of our Total Partnership Approach™ – a comprehensive methodology that reflects our emphasis on growing relationships rather than just focusing on the number of transactions.
Why should you Count on Us™? The answer lies in the deep partnerships we forge by going well above and beyond what sponsors traditionally have come to expect. We don’t believe in the phrase “good enough.” We push ourselves to create custom financing solutions tailored for each company – deals are started from the ground up, and we work side-by-side with the private equity sponsors we serve during each stage of the transaction life cycle.